Segmentation
Segments built from real behavior (repeat corporate, government and agency volume, weekend leisure, high outlet spend), not from a subscription date.
CRM
Sentec CRM
Corporate and government accounts, on the same records as the guests.
Not a mailing list. Who the contacts are, what was agreed with them, and what each account actually produced. It comes from the operating system itself, not a spreadsheet kept beside it.
What it does
One profile per guest
Stay history, outlet spend, preferences and past issues on one record, deduplicated across properties in the group.
Campaigns
Email campaigns to a segment, with results measured against bookings rather than opens alone.
Pre-arrival and post-stay
Automated contact at the points that matter, personalized from the booking on file.
Feedback and complaints
Issues logged against the guest and the room, visible to the desk before the next arrival.
Consent and privacy
Marketing consent held per guest and per channel, in line with our Data Privacy position.
See it with your own guest history.
Forty-five minutes with someone who has implemented it. We reply within one business day.